Planificación de una estrategia personalizada, definiendo objetivos, segmentación de targets, customer journey y touchpoints clave.
Implementación operativa de la estrategia a través de la integración de tecnologías, la activación de los canales y configuración de herramientas de engagement y monitoreo.
Medición del rendimiento con KPI específicos, análisis de datos en tiempo real y optimización continua de las acciones para maximizar el valor y la eficacia del engagement.
Design of a personalized strategy
through definition of objectives,
segmentation of targets, customer journeys and key touchpoints.
Operating implementation of the strategy through the integration of technologies, activation of channels and configuration of engagement and monitoring tools.
Measurement of performance using specific KPIs, real-time analysis of data and continual optimization of actions to maximize the value and effectiveness of engagement.
Design of a personalized strategy through definition of objectives, segmentation of targets, customer journeys and key touchpoints.
Operating implementation of the strategy through the integration of technologies, activation of channels and configuration of engagement and monitoring tools.
Measurement of performance using specific KPIs, real-time analysis of data and continual optimization of actions to maximize the value and effectiveness of engagement.